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The importance of professional MAKEUP for photography

The importance of professional MAKEUP for photography

Hi OCM readers! Today Holly of Holly Decker Makeup Artistry & Erin of Erin Crooks Photography chat about the importance of professional makeup for photography.


The number one question or concern I always get before a professional makeup application for a photo shoot is "I want it to look natural"

Hiring a makeup artist for your upcoming photo shoot can help you decide what look you would like to achieve & how to make that happen.

  • First this starts with skin care, I always recommend a trial & to go over skin care & what I would recommend for your skin type. 

   A trial also is the upmost importance to getting exactly what you want for your photos, especially when it comes to makeup for example - on your wedding day. The internet is a wealth of makeup trends & inspiration, so if you have any photos saved or other makeup looks you love, your makeup artist can go through & help decide on the perfect look that suits YOU! This is a good way to organize your thoughts, ideas, and inspiration prior to your time in front of the camera!  

                                   A professional will let you know what will perfectly suit your skin type and best accentuate your features.                                               

I believe this is why hiring a good professional makeup artist is so important! After 15 years of working as a makeup artist & working with so many talented photographers, the discussion of good proper makeup before booking a photo shoot should be discussed. 

  • In order to look good & natural in your photos it may require more makeup than you might normally wear on a daily basis. 

All models curtesy of EDGE AGENCY. Photography by Erin Crooks. Makeup by Holly Decker.

  • This where a makeup artist can help. To find the balance of looking soft & natural in real life, BUT also translating that into your photographs.

Your professional makeup artist will know how to apply your makeup to suit your particular photo shoots lighting & theme. The photographers lighting and style will change how your makeup will translate on camera. Soft natural light will need different makeup then more precise or contrasted studio lighting. Lighting affects colours and tones, your faces' contours and angles, and skin texture. Proper makeup will ensure that none of these details are lost when your photo is taken.

A professional photographer will know how to properly light and photograph a subject so that your makeup appears natural, keeping all the detail and quality of the work done. 

When a professional photographer is taking your photo - whether as a model, for a makeup/beauty campaign, or for lifestyle photos such as your family photos - a well done professional makeup application is essential. Properly applied makeup will reflect light in the right places, adding emphasis to your best features. A well done makeup application will also minimize any retouching that needs to be done in post production.

If you are a photographer who shoots beauty, advertising or commercial work, trusting your make up artists skills will produce the best final product. Ensuring a happy client. Find a makeup artist who you know has a keen eye for detail and perfection. These types of jobs require the skin to look flawless while still retaining all the detail. 

Models curtesy of EDGE AGENCY & Numa Models. Photography by Erin Crooks. Makeup by Holly Decker.

If you are concerned about investment... investing in a good photographer & makeup artist is so important if you want to get the best photos you can! It makes such a huge difference to not only feel your best, but know that you're getting the best quality work.

I highly recommend searching images on Pinterest, Instagram & Facebook of looks and trends you like from photographers & makeup artists to help you decide what style is best for you.

Also if you find a photographer you love, they will usually always have someone they can recommend for makeup! 


Happy photos! 

Holly Decker Makeup Artistry & Erin Crooks Photography


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