Now that you have read my last post "Skin is in" about how to help your skin look it's best you are well on your way to having a great base to apply your foundation on. The better your skin is the better the foundation will look. As a makeup artist I am always being asked what kind of foundation should someone choose. Finding the perfect foundation can be a difficult task so you should consider these factors before buying.
1. What is your skin type? Do you have dry, combination, or oily skin?
2. What kind of coverage do you need? Light, medium, or full? Keep in mind foundation should not ob'itirate the skin. You don't want to look like you are wearing a mask. Foundation should be applied so that you can still see some natural skin showing through. Maximum coverage should be around eighty percent. If you have blemishes you would then use a full coverage concealor in the same shade as your foundation for better coverage just in those areas.
3. What kind of finish is best for you? Choose from a satin or semi matte finish (great for normal or combination skin), matte(great for oily skin), or luminizing( great for normal, dry, ageing, and dull complexions).
There are are too many foundation formulations on the market to mention in one post so I'm going to only write about liquids because these are the most common and most preferred foundations on the market.
The two most common formulations that you should know about are silicone based or water based. If you have oily skin I recommend you choose a water based foundation and if you have a drier skin type than a silicone based foundation would be best for you. You can tell what base it is by reading the ingredient list. You will see water in the first few ingredients if it is water based and silicone or words ending in "cone" will be listed in the first few ingredients if it is silicone based.
How do you find the right shade? The best place to test your foundation is right around an inch in from the middle of your ear. Swipe it down below your jaw line. If it disappears easily into your skin you know you have the right shade. You can also test your forehead and chest if you have an uneven skin tone for more accuracy. Ask for help from an associate if you can't tell because lighting is often not great in department stores. I recommend asking for a generous sample from the store so you can try it out for a least a few days in natural light before buying.
Sheer coverage foundation or tinted moisturizers are great for those of you that prefer a small amount of coverage. Face and Body can be built up a little for more coverage. It is water based foundation and offers a luminous finish. Tinted moisturizers often offer added SPF for sun protection which is great for those who don't want to bother layering products. I recommend Laura Mercier's tinted moisturizer.
Makeup Forever HD foundation offers medium to full coverage with a matte finish. This works best on normal, combination, or oily skin. If you have dry skin than avoid this foundation. This is a water based foundation.
Face Atelier is a silicone based foundation that offers a youthful satin finish. It has medium to full coverage. It works great on dry, mature, or normal to combination skin.
Revlon Colorstay foundation has been around for years and with good reason. This foundation has a semi matte finish with medium buildable coverage. This foundation really has staying power. It is often used on Hollywood movie sets on sweating actors. There are two formulations. One for combination/oily skin and one normal/combination skin. It is my top pick for drugstore foundation.
These are only a few of my favourites. With the advent of HD television companies are offering up great coverage foundations that no longer have that powdery cakey look. So many foundations so little time….
Lisa Hallam Makeup Artistry