All in advice

Why it Matters that There’s a Lack of Women in Advertising and 5 Things We Can Do About It

Advertising at the Super Bowl is the big time. Creative agencies dream of getting a client with a budget and an imagination big enough to attempt work that will hit the eyes of more than a hundred million people at once. For that reason, it’s a microcosm of what the advertising world is capable of. Men and women in advertising relish this opportunity. Everyone is here to show off, both their sales prowess and creative genius.

Last year, the Super Bowl ads were political. This year, they were…lame? With #metoo and #timesup movements, the political climate is ripe with feminism and its steadfast opponents. Companies were hesitant to take a stance, and that makes sense—either way they may alienate consumers. This year, there weren’t many Super Bowl commercials selling through misogyny and sexy targeting, so that’s an improvement. I don’t know about you, but I’m happy to say goodbye to bikini beer commercials and yawn-worthy advertising that perpetuates gender stereotypes that don’t represent my experiences. But while I was happy to see that most agencies had steered clear of cliché and sexist advertising, I was incredibly disappointed to see a lack of any women.

Balancing Fitness & Health with Motherhood & Career

I love being a mom and I love being a woman in business and I have found over the years, that I have struggled to find balance. I have also found less time for creating the healthiest meals for my family while trying to feed picky eaters and also getting myself to the gym seemed to take a back seat to all my other priorities. I have to admit as well, that I am not the most athletic girl and I really didn't know what to do at the gym. I have tried many things and all of them were great but what I was missing I knew could only come from getting really committed and consistent to a change!

A New Take on Goal Setting

I was first introduced to Jolene Watson of Clarity Coaching &  Development when my husband and I did a couples personality test + love language workshop. Jolene worked with us one evening and I now understand why Brent can't multitask or why I can't "visualize" our future like he can. And why I need a step by step plan for everything and that sort of thinking drive him crazy. It's because our personalities are just wired that way! It's a super cool workshop that I highly recommend you taking! 

CREATE.SHARE.INSPIRE. // ups & downs in the creative world

Hey ya'll. It's Erin. Today I wanted to get real. I wanted to share a little bit of my honest feels lately - which I know we all go through in some capacity in our lives. From struggles to motivation to feeling totally rockin' awesome - life and creativity as an entrepreneur is a constant roller coaster ride. It's fun and exhilarating, but also terrifying and out of control at times.

7 Tips - Taking the Leap and Hiring Your First Employee

I have been asked so many times how I made the leap and hired help for my growing business. Many of the people in my network are small business owners in a creative industry, and so are mostly working by themselves because they are the talent and so this is a big struggle for us. How do you know you can sustain that extra cost? For so many small business owners, their first hire is someone who will be intimately connected with the ins and outs of their business. How can you trust someone?

Get The Look | Your Dream Kitchen Makeover!

As the reality of winter is rolling in, by human nature we begin to “nest” as we prepare for the upcoming cooler seasons. We begin to think about the indoors and what that space feels like to be in. We start to plan for the various ways that we can make everyday life a bit more enjoyable, comfortable, user friendly, and ultimately mare convenient. As the kitchen is one place where we spend most of our time during the cooler months of the year, it jumps to the height of the priority list. Here we love to cook up a storm, entertain our friends, spend quality time with our family’s, and most of all, eat our delicious food! 

The Eternal Struggle Of The Modern Dame

It is the eternal struggle that every modern Dame faces every morning " Do I really have to wash my hair this morning ?", or "Nah, this can totally go another day!". Luckily, there are so many new products on the market to help us meet this struggle head on ladies!  Move over diamonds, dry shampoo is the new girls best friend!